Digital Marketing Manager

Background

Your eCommerce Accountant are expert ICAEW ecommerce accountants, specialising in ecommerce businesses who sell on Amazon, Shopify, eBay, Etsy and much more.

Within Your Ecommerce Accountant we have built software called eComledger which will be going to market in Q4 2023. This is aimed at providing ecommerce solutions for accounting firms.

We are a fast growing, UK based, remote, national accountancy firm looking to increase our reach further online with digital marketing campaigns.

Job Description

This role is our first hire in marketing, this has been previously outsourced to an agency or performed by the managing director. This role has a wide remit and would cover all aspects of digital marketing from social media to referral schemes.

There will be three main areas for this role

1. Enhancing Your Ecommerce Accountant's marketing

2. Launching a software tool focused on accountants

3. Launching a sister website for Your Ecommerce Accountant

Our entire team are remote working in the UK. This means that you will need to have the ability to work autonomously but also communicate clearly with the managing director and other team members.

There will be areas you are not used to or need more experience of and the right candidate will have the ability to identify these areas and seek learning materials to bridge that gap.

This role will give you the freedom to flesh out your ideas and shape the digital marketing strategy of a fast growing accountancy and software firm. You will have a large amount of control over the strategy, software and direction the marketing takes.

The ideal candidate will have the drive to want to make a real impact and therefore have a clear route to becoming marketing manager and be part of the management team.

Values

• Trust - Trust is the most important aspect we have at YEA, this is especially true because we are a remote business.
• Empowered - Everyone is important, everyone has suggestions and everyone will be listened to. Everyone who works here has a valid opinion on how we should improve processes and make things better.
• Highly Functioning - a team of high functioning generalists who have an understanding of every part of the business.
• See it, fix it - If a problem arises, you deal with it. If you need someone else to help on the problem, then the problem is still yours to follow up on and ensure that it is fixed.
• Imagine there is no review - Everything you send either internally or externally needs to have been checked. Do not settle for good enough or assume someone else will pick it up in review.
• Respect and Kindness - On a personal and business level we should be kind to each other. We want a to grow a team which helps each other when the times are tough and have each other’s back. We do not dismiss other’s opinions regardless of job title or qualification.
• Collaboration - We cannot work alone to solve problems, we need to work together to solve problems and deliver great customer service. We work with empathy; if someone is struggling we step in.
• Continuous Improvement - Change can be assumed to be constant. There is no perfect process. We will always be changing process to improve customer service, and operational efficiency.
• Efficiency - We are a business which is built on operational efficiency. We will look to automate where we can, use software to save time and review our processes.

Requirements

• Be able to adapt different approaches to the two businesses
• Content Planning and Research (competitor and organic research)
• Customer Research
• Content writing
• Needs to be creative but understand the numbers
• Strategy and Content Personal linkedin
• Understanding of SEO (we use surferpro)
• Experience of Video (tiktok, youtube and website)
• Email Marketing Content and Chains (mailchimp or equivalent)
• Understand wordpress CMS
• Understand Google Analytics
• Podcast bookings
• Link-building outreach
• Seeking and implement a referral scheme with influencers and related businesses.
• Role with clear pathway progression senior management team for the right candidate

Job Type: Full-time

Salary: £35,000.00-£40,000.00 per year

Benefits:

• Company pension
• Flexitime
• Work from home

Schedule:

• Flexitime
• Monday to Friday

Experience:

• Digital marketing: 3 years (required)
• creating content: 2 years (required)
• Launching a product/offering: 1 year (required)

Work Location: Remote