Marketing Assistant

The Marketing Assistant will work alongside the National Sales Manager and Directors to drive and develop marketing campaigns through the website and social media, advertisements, events and exhibitions. With the support of a Graphic Designer, they will be responsible for developing the marketing strategies that will deliver quality inbound leads for the design and installation of playgrounds in Local Authority settings, Parish Councils, Schools, House Builders & local attractions.

What we want you to do:

• Prepare, plan and project manage marketing to maximise lead generation
• Create innovative social media campaigns that effectively communicate with our customer base
• Write play related copy to support the blog
• Plan and manage events and exhibitions across the UK
• Create case studies to promote completed work to new customers
• Work with the Directors to develop the annual sales and marketing plan
• Liaise with the Sales Department to analyse market trends and react with appropriate marketing material
• Plan, develop and deliver campaigns within agreed targets, timescales and budgets
• Liaise with external SEO & PPC agency to maximise return on investment from online campaigns
• Manage and update the website and social media with case studies, testimonials, new products and other key information
• Introduce and manage KPIs for the marketing function

What we are looking for:

• Previous marketing experience is essential
• Familiarity with Google Analytics and CRM
• An understanding of the play sector or the educational play market would be a benefit
• Friendly personality with excellent communication and interpersonal skills are essential
• A solid understanding of implementing social media campaigns/messages
• Excellent organisational and planning skills, able to prioritise work, manage time effectively, and work autonomously
• Excellent writing skills, for writing briefs, website content and blogs
• Familiarity with CMS (Content Management System) for website
• Willingness to learn and adapt the role to the needs of a growing business

What qualifications do you need?

• Computer literate; Word, Excel, Outlook, PowerPoint etc
• Relevant Degree level qualification in Marketing or experience in a similar role

What we offer:

• Competitive salary
• Weekly/monthly incentives
• Company Pension Scheme
• Long service awards
• Friendly office environment
• Flexible working pattern

Location:

Kettering, Northamptonshire.

To apply, please send your CV to Lynne@wicksteed.co.uk or call 07841 071390