Junior Audience Insights Analyst
This vacancy is published by an accredited employer with authorized corporate payroll and standard compliance adherence.
Transatlantic Cost of Living & Purchasing Power Benchmark
Position Overview & Specifications
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
We are looking for a Junior Audience Insights Analyst who will evangelize the value of our international audience to internal stakeholders and advertising clients by uncovering relevant and actionable audience insights. They will utilize various analysis and measurement tools to provide timely in-depth reporting, analysis, and recommended solutions. This role will actively participate in key business verticals, working collaboratively with sales, strategy, planning, creative and more; contributing ideas and insights that will benefit our work with major clients. The Junior Audience Insights Analyst will be an integral part of the team that supports The Times’s brand story and our unique value proposition for marketers.
Main responsibilities:
- Handle day-to-day insights requests from internal stakeholders and clients
- Analyze readership behavior and data of NYT audiences and help to determine composition of specific audiences
- Leverage proprietary and syndicated audience data to create and present analyses that positions The New York Times to international markets and clients
- Provide a range of analysis and recommendations for creative and media proposals; from the informational to the inspirational.
- Mine internal and external databases to uncover bespoke insights and best practices that will help shape advertising strategy and narratives.
- Work with their manager and team to synthesize industry reporting in support of proactive sales outreach
- Partner with internal stakeholders and clients regarding training and research consultation as needed
- Build strong relationships across the organization to distill, disseminate and communicate research results and analyses
- Understand the competitive landscape, advertising trends, and client needs for advertising with an eye toward translating this intelligence into specific actionable research findings
- Supports international audience development capabilities & campaigns, which may include some onsite & offsite trafficking or promotion
Our ideal candidate:
- Experience in advertising research and/or insights development – at an agency, research vendor, or brand
- Some experience with or strong interest in b2b or consumer insights
- Knowledge of media tools, data and audience measurement tools (MRI, Ipsos Affluent Survey, GWI, SimilarWeb, Telmar or Google Analytics etc.)
- Experience with data analysis and storytelling of research results, go beyond the “what” to tell the “why” numbers are important
- Team player with strong communication and interpersonal skills
- Capable of handling multiple projects in a fast paced, deadline driven environment
- Ability to work efficiently and accurately with strong attention to detail
- Excellent presentation and writing skills
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
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Junior Audience Insights Analyst • The New York Times
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