Marketing Assistant

MARKETING ASSISTANT

This role works across three small businesses (with the same ownership), PhotoBomb, Box Balloons and Licktuk. There are elements that cross-promote with each other.

• PhotoBomb

Events company providing photo booths, prop hire and more for weddings and corporate events across the North of England and beyond.
Box Balloons
E-commerce business selling inflated helium balloons in a box, delivered next day to anywhere in the UK.LickTuk
Our miniaturised event ice cream van with soft-service ice cream and toppings for weddings and corporate activations.

The overall mission of this role is to drive enquiries, sales and brand awareness across our three brands. It’s a fun role and we’re looking for someone who can excel with the following:

1. Digital marketing
2. Social media
3. Email marketing
4. Website management
5. Outreach

A summary what each of these includes is below:

Digital Marketing:

• Develop a strategy and implement paid ad campaigns for our brands across Meta andGoogle, sometimes working with our PPC agency to deliver this.
• Monitor ad performance and impact and make appropriate changes to content and targeting to get the most out of our ad spend each month.
• Develop organic reach across our websites with improvements to SEO, which will work hand-in-hand with content management.

Social Media:

• Manage our Social Media channels and develop a strategy to create and publish regular, thought-out, high quality content to promote our businesses and grow our audiences.
• For Box Balloons in particular, explore opportunities to sell our products via social media and generate a new revenue stream.
• Proactively engage with popular groups for weddings etc on social media to promote PhotoBomb and Licktuk.

Email marketing:

• Grow/develop mailing lists for all of our brands.
• Work on a strategy for regular, high-quality mailouts for all of our brands that promote what we’re doing and generate more leads/sales.
• For Box Balloons, improve how we recover abandoned checkouts and encourage customers to come back for more purchases in future.

Website:

• Maintain and improve content for PhotoBomb and Lucktuk on Squarespace to promote our services, keep content fresh and generate more leads for weddings and events.
• Develop a strategy to expand into more corporate work and create enticing web content that promotes what we can do for brand activations.
• Organise photo shoots so we have our own high-quality images and videos to use across all of our brands and websites.
• With Box Balloons, update the site on Shopify throughout the year to keep the content fresh and react to large holidays/events/seasons.

Outreach:

• For Box Balloons, develop a strategy and manage the influencer outreach to ensure we pick the right people to work with and get great results from their content.
• For PhotoBomb and Licktuk, work with venues to create strong relationships that may lead to us being recommended suppliers.
• Select wedding fairs that we can attend to reach more of the right customers and showcase our products with PhotoBomb flair.

Requirements for the role:
We are happy to consider all applicants with demonstrable experience or knowledge in marketing roles or similar, a brilliant self-starter attitude is more important us. Here’s what we’d like as a minimum:

• Two years experience in marketing roles, but happy to consider graduates or strong portfolios and work experience.
• Experience with digital marketing, managing campaigns and ad spend on Google and Meta.
• Understanding of SEO and how to implement effective changes.
• Demonstrable work managing social channels and growing audiences through planned content and regular posting.
• Experience with mailing list services and creating brilliantly designed campaigns on a regular basis.

Plus points:

• Experience/understanding of e-commerce businesses
• Ability to use Adobe PhotoShop
• Experience with SquareSpace
• Experience with Shopify

What you’ll get:
We’re a business that can let you show what you can do and grab a project by the horns and make things happen. We’ll let you do your thing and show us the results. We’re a small but passionate team and to work with and supportive of each other.

• Type: We are happy to consider part-time, or splitting this job between two people. For the right experience we are happy to look at Full-Time.
• Salary:based on experience but listed in the Post for full time.
• Equipment: Apple MacBook Pro and software needed to do your job
• Flexible working:We’ve got a warehouse in Leeds (LS11) but you can also work from home, or we can provide you with a co-working space membership.
• Benefits: Company pension, 25 days holiday.

If you have any questions, please contact scott@photobomb.co.uk for more information.

Job Type: Full-time

Salary: £16,169.18-£26,822.85 per year

Benefits:

• Company pension
• Flexitime
• Free parking
• On-site parking
• Sick pay
• Work from home

Schedule:

• Flexitime

Supplemental pay types:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Leeds: reliably commute or plan to relocate before starting work (required)

Education:

• A-Level or equivalent (preferred)

Experience:

• social media management (required)
• Google Ads (required)
• Email marketing (required)

Work Location: Hybrid remote in Leeds

Application deadline: 26/05/2023
Reference ID: PTB-MA