Senior Marketing Analytics Manager
This vacancy is published by an accredited employer with authorized corporate payroll and standard compliance adherence.
Transatlantic Cost of Living & Purchasing Power Benchmark
Position Overview & Specifications
- Manage and continuously improve the regular reporting suite for Brand Review, Segment Review and Portfolio Review purposes in the form of visual scorecards and dashboards.
- This is to be a combination of key Brand parameters and the underlying drivers of performance, as well as bespoke requests.
- Work to define, design and implement MCBC’s approach to Marketing Mix Modelling that enables conclusions around effectiveness to be drawn to define the optimum portfolio and brand investment to realise the Portfolio long range growth plan.
- Work on key projects where Marketing and Data Analytics can play a key role in informing and defining the strategy and tactics such as Premium Brand Strategy.
- Design and implement a Marketing Evaluation Approach which involves collaboration with brand teams and cross functionally to set KPIs, analyse, measure, evaluate, learn and optimise ROI for future marketing campaigns and activations. This will include pre-launch, short term and long term analysis.
- Work with other Division and Regional teams and SMEs to identify and share learnings and best practice to help build our capability both from a Marketing Analytics and Marketing Effectiveness perspective.
- Experience of working with and interpreting brand health and brand performance data in an FMCG category (inputs & outputs).
- Background in Marketing Analytics in a large scale organization would be ideal
- Able to lead and engage senior level stakeholders and win buy-in
- We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 10 years
- Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.
- Commitment to the physical and mental wellbeing of all our people. We are proud to have been awarded Gold in Mind’s Workplace Wellbeing Awards.
- We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
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