Strategy Client Director

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

Our Approach

Our ambition is to drive Good Growth for our clients.

Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives.

Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.

Working for Mindshare

Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating. See here for information on Huddle 2021: https://www.mindshareworld.com/uk/huddle-2021/

Committed to Diversity & Inclusion

We have a big dream at Mindshare, to become the most inclusive place to work in the country. This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.

About the strategy team and its relevance to you

Our ambition is to champion inclusive, purposeful and effective work that adds value to our clients’ business and has a positive impact in our audience’s lives. We seek diversity of thought, so strategies are truly representative. As the strategy lead on key clients, your work will contribute to setting the standard of strategic planning excellence within the agency and will help evidence our Good Growth vision.

About the role and the teams you will be part of

Unilever: With a long-standing global relationship, we work in partnership to deliver a shared vision. Unilever’s purpose is clear – to make sustainable living commonplace. Our shared vision for media is to be the force for good; a force for good for brands and society. The UK strategy role is focused in enacting this vision for local brands with a strong focus on purposeful activations delivered with innovation and commercial impact.

Yorkshire Building Society: As a building society, YBS operates for the benefit of its members, focusing on their financial well-being. Given the cost-of-living context, their brand purpose of Real Help with Real Life has never been so relevant. It requires a strategist that is inquisitive about understand audiences and can synthesis audience research into powerful insights that guides ideas and media planning across across the marketing mix. This will include identifying channel opportunities to power performance marketing alongside working collaboratively with agency partners to build brand propositions.

Sage, a prominent accounting software provider with a 40-year history in the UK market, aims to strengthen their brand and generate demand for their solutions among small businesses. It requires a skilled 360 media strategist to provide paid media insights, collaborate with performance marketing and ecommerce planners, and develop comprehensive media guidelines and plans to cover the entire marketing funnel.

Government. Mindshare handles the strategy and planning across the key departments of Cabinet Office and Business, Energy and Industrial Strategy (BEIS.) This role will support a Strategy Partner in developing behaviour change strategies across a range of campaign and pitch briefs as required. It requires a strategist to contribute to thought leadership and broader problem-solving challenges both in assistance to the strategy partner and in leading brief responses. Our work has a positive impact to some of the most vulnerable citizens in our society or in driving investment in our economy

Your core responsibilities

• Leads strategic responses with the account team, ensuring the highest strategic and executional output
• Ensure the strategic approach runs through the media plan, delivering against the business objectives
• Develop an empathetic understanding of audiences that unlock insights
• Focus on Innovation: Working with your teams develop and activate innovation opportunities that are aligned to client objectives
• Working with teams to define a strategic approach to measurement and testing
• Proactively provide updates on emerging media innovations, opportunities and changing media landscape
• Growing Business – Seek opportunities to grow existing client scopes and services where relevant. Work on New Business when required.

Your skills and behaviours

• Previous strategic/media planning experience
• Accessing and championing collective thinking from across the agency for the benefit of the client
• Ability to forge excellent relationship with senior clients
• Strong creative thinker with ability to find new and exciting ways of leveraging the power of media
• You relate to our company values and bring energy, empathy and impact to the role.
• Broad media knowledge, good understanding of analytics and performance-based approaches
• Strong communication & presentation skills alongside workshop facilitation