Manager, Digital – Brand & international marketing (global role in a virtual working environment)

More than you expected

Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.

Job Description:

Grant Thornton International Ltd (GTIL) is the umbrella legal entity for the Grant Thornton global network of member firms. GTIL sets the strategic direction, convenes member firms, connects global communities, and protects the brand and reputation of the network. GTIL and the member firms will continually improve the sustainability of their operations and strive to make a positive impact on clients, people, markets, and the communities in which we operate, in line with the UN’s Sustainable Development Goals (SDGs).

In our Go Beyond network strategy 2025 our vision is to become ‘the most valued network in the profession’ through a focus on growing and protecting our international business.

The role supports the Go Beyond Brand strategy through the delivery of a best-in-class user experience across the global digital estate, ensuring the consistent application of the Grant Thornton brand across online channels, the optimisation of user journeys to drive the desired commercial outcomes and delivery of new tools and functionality to facilitate international business.

Main responsibilities

This role is responsible for:

Management of the global website platform development programme, working closely with our offshore development partner to ensure the efficient and successful delivery of key functional and optimisation projects for the website platform.

Create and implement a platform roadmap by having oversight of current and future digital development needs and requests driven by the Brand & Digital team, the rest of the network body (GTIL) and our member firm network and prioritising the development requests against the capacity and capability of the team.

Roadmap and sprint planning with the offshore development team, ensuring the correct documentation and training materials are in place, kept up to date and communicated to the network and key stakeholders regularly.

Ongoing optimisation of the global digital user experience to drive more commercial outcomes for our member firms through a test and learn approach

Shape ideas and create project concepts and business cases working with the Associate Director – Digital and key stakeholders

Day-to-day management of the global web presence of GTIL

Advising & consulting Member Firms to ensure optimum use of the global digital platform and adherence (by applying brand governance policies) to Grant Thornton digital strategy, brand and best practice. This includes providing guidance, training & education to Member Firms on website performance and optimisation of digital channels.

Playing an active role in the governance of the global network’s digital presence; leading forums and digital speciality groups to help shape digital activity across the network.

Person Specification

Experience - essential

Experience - desirable