Digital Marketing & Fundraising Analytics Officer

Location: UK flexible
Contract type: Permanent
Hours: 35 hours per week
Salary: £42,000 per annum plus Inner London Weighting of £3,344 per annum if applicable


The Digital Fundraising team is looking for a skilled Digital Marketing & Fundraising Analytics Officer to join our dynamic team. This role is responsible for the development and maintenance of digital performance reporting across online channels in collaboration with other digital teams, bringing together paid, earned and owned media to guarantee a holistic digital channels view, tracking our overall digital performance against our strategic goals

The role
Working with the Digital Fundraising planner and the rest of the the digital fundraising team he role will also support with reporting on digital campaign performance, across all the digital touchpoints and integrating digital metrics from a variety of data sources, to help drive improvements to our marketing and fundraising. This includes working closely with our media agency and Analytics & Insight team to constantly improve our digital campaigns dashboards and ensure that it is fit for purpose.

This role is also jointly responsible for creating and maintaining product and platform reporting for the FRSE Directorate, as well as feeding into cross-directorate reporting efforts. The role will also help teams use and understand Google Analytics and will contribute to digital benchmarking and market research projects.

Could this role be for you?
The might be the perfect opportunity for you if you have …

• Knowledge of delivering and presenting reporting for a range of different stakeholders
• Knowledge of data gathering, transforming and presenting data
• Knowledge of the charity sector, mass engagement, direct marketing and digital marketing
• Experience of working collaboratively with digital marketers and fundraisers to provide high quality actionable insight, informed by campaign results and analysis
• Experience in using web metrics and digital marketing data across different channels to inform decisions
• The ability to understand basic statistical theory and its application in business analytics
• Experience using data visualisation software (e.g. Tableau, Power BI)

Meet the team
Our fundraising is critical to enabling our services that help people in crisis - whether that's in the UK or overseas, it's vital that we as a team can engage and inspire our supporters so that they choose to continue to give to the British Red Cross. The fundraising environment has changed so dramatically that we are responding with a new fundraising strategy to ensure we take an innovative and transformative approach to how we raise funds and engage our supporters.

Please view the attached job description/person specification for full list of duties, responsibilities, and criteria to help with filling in your application and supporting statement.

The closing date for applications is 23.59 on the 6th March 2023 with interviews to be expected to be held week commencing 13th March 2023.

What you get in return
As well as a rewarding career with a global charity, you’ll get access to a wide range of enhanced benefits:

36 days holiday (including Bank Holidays) pro rata
Option to buy an extra 5 days annual leave
Up to 6% contributory pension
Flexible working policy
Employee discounts
Wellbeing support and advice helpline
Cycle to work scheme
Season ticket loan

The British Red Cross, incorporated by Royal Charter 1908, is a charity registered in England and Wales (220949) and Scotland (SC037738).

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Connecting human kindness with human crisis