Social Media Executive

Background:

Fine & Country is a global network of estate agents specialising in the marketing and sale of prime residential properties. With offices in over 300 locations worldwide, Fine & Country combines the widespread exposure of an international marketplace with the local expertise and knowledge of carefully selected property professionals.

Marketing runs at the core of Fine & Country, and the Marketing team’s role is to develop and protect the brand. The role is key to our customers’ engagement, both B2B and B2C, resulting in increased brand awareness and revenue for the business. The role will also include marketing support for The Fine & Country Foundation.

Job Summary:

To support the Social Media & Content Manager to execute the 12-month social media plan across all nurtur. group brands efficiently and effectively.

The role will be mainly a remote based role with occasional travel into the Park Lane office.

General responsibilities:

• Developing engaging, creative, innovative content for scheduled posts, which engage audiences across all social media channels.
• Manage the execution of all brands’ social media and blog content calendars.
• Project manage and optimise brand YouTube channels and further video marketing.
• Support Social Media & Content Manager with client’s social media accounts. This includes but is not limited to their Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok
• Project management including taking ownership of the development of key platforms and organic content.
• Strategically boosting Facebook posts to increase brands’ reach, engagement, and traffic to site
• Report on performance of social media channels and identify key areas to improve on engagement, reach, traffic to site and increase following.
• Keep up to date with any social media trends.
• Identify new tools and platform developments to help improve performance across all platforms.
• Tracking social media influencers and identify ways to work together.
• Listen for and respond to conversations about our brands and competitors and take appropriate action.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Create or brief and manage production of social creative assets such as interactive gifs, static images, photography, graphics, and videos!
• Videos and scripting – project managing video productions, including script writing, presenting, execution and editing.
• Ensure all content meets brand standards.
• Work closely with internal departments to ensure each team is fully briefed ahead of campaign/promotion launches and ensure any issues arising from activity are quickly addressed.
• Liaise on a day-to-day basis with key internal and external customers.
• Proof marketing materials for the network both internally and externally
• Editing and proof reading
• Supplying magazine editorial for Fine & Country/The Guild
• Write blogs posts and LinkedIn articles for all brands.
• Manage the brands’ closed Facebook groups by posting company updates, monitoring requests to join and pending posts, and increase engagement throughout the network.
• Liaise with clients to ensure they receive exposure across social media.
• Monitor and respond to engagement and direct messages across all social media platforms.
• Listen for and respond to conversations about our brands and competitors.
• Attend and support client events and industry conferences.

Essential

• Previous social media experience
• Excellent copywriting, communication and presentation skills
• Good organisational skills, with high attention to detail
• A creative, innovative, self-motivated individual
• Excellent Microsoft Word, Excel and PowerPoint skills
• Ability to generate respect and trust from staff and external customers
• Strong team player, but equally good at taking initiative

Desirable

• Knowledge of the property industry
• Ability to use video conferencing platforms i.e., Zoom