Head of Marketing & CRM

Vines of Guildford is looking for a Head of Marketing & CRM.

Your role

Having a dedicated and blended approach to delivering the fundamentals of Marketing & CRM, whilst driving innovation, has made us an award-winning department which takes great pride in supporting the achievement of our business ambitions.

Key Responsibilities

• Developing and taking a hands-on approach to deliver our Marketing & CRM strategy, alongside the wider Marketing & CRM team.
• Support Vines Group’s evolving vision by defining and managing the process, timings and outputs of the operational planning framework, ensuring that all Marketing functions deliver plans that support the delivery of strategic and commercial objectives
• Reporting on and improving our customer engagement and lead handling process to drive business KPIs, maintaining best practices, and improving the customer experience.
• Developing a deep understanding of automotive industry complexities and innovative customer engagement tools to optimise and maximise opportunities
• Coaching, leading, and supporting an established Marketing & CRM team of 4, to drive business strategy through cross-functional marketing and CRM activities
• Driving the compliance agenda across Marketing activities

Your profile

To be successful in the role, a standout candidate will be:

• Commercially focused, possess strong Marketing & CRM experience and strategic management within the Automotive industry.
• Experienced at leading, motivating, and challenging teams and individuals at all levels of an organisation
• A proven track record of strong interpersonal and communication skills with the ability to build relationships and influence key internal and external stakeholders.
• Highly process-orientated, analytical, and results-focused
• Strong EQ
• Values independence and has a growth mindset

At Vines, attitude and drive is everything, so we are passionate about finding someone who is looking to grow and develop with us.

Rewards

Our employees are dedicated to what they do, so we believe it’s important that we give something back. As well as our standard benefits like pensions and life assurance we have some great additions, and these are to name a few:

• Employee-centric culture driven via focus groups and engagement surveys. in 2022 our employees scored us in the top 5% of the consumer group.
• 24 days a year (plus bank holidays), increasing to 29 days based on your length of service. Plus, your Birthday off each year!
• Health Care Cash Plans - 24/7 access to a Virtual GP, cashback on your everyday healthcare bills, and a range of digital tools to keep up with your well-being.
• Car leasing opportunities for friends and family through a third-party provider
• Enhanced maternity and paternity benefits
• Employee and customer referral scheme
• Fantastic work environment with newly refurbished staff canteens and outdoor break facilities
• Career paths and succession planning are encouraged across all levels of the business.